Wild Grove

Brand Brief

Wild Grove is an organic soap brand rooted in natural beauty and simplicity. Inspired by the raw essence of botanicals and the tranquility of nature, the brand offers handcrafted soaps made with pure, eco-friendly ingredients.

The Challenge

The goal was to develop a visual identity that captures Wild Grove’s organic ethos while maintaining an elegant, vintage-inspired aesthetic. The brand needed to feel warm, inviting, and true to its natural roots.

Design Solution

To bring this vision to life, I created:
Logo Design: A refined sans serif font with a subtle retro flair, reflecting both elegance and a nod to timeless design.
Custom Illustrations: Hand-drawn botanical illustrations that emphasize the brand’s connection to nature and its organic ingredients.
Color Palette: Soft, pastel, and warm and earthy tones inspired by natural elements, creating a sense of calm and purity.
Packaging: Embossed packaging that adds a tactile, organic feel, enhancing the product’s artisanal quality and creating a luxurious unboxing experience.

The result is a brand identity that feels earthy, sophisticated, and authentic — perfectly aligned with Wild Grove’s mission to bring nature’s goodness to everyday self-care.