ORYN

Brand Brief

Oryn is a modern skincare brand that champions simplicity, sustainability, and timeless design. Crafted with certified organic, ethically sourced ingredients, Oryn reflects a commitment to purity and balance, offering products that enhance natural beauty while respecting the planet. The brand’s visual identity mirrors its ethos—minimal, sleek, and evergreen, designed to resonate with a mindful, modern audience.

The Challenge

The goal was to create a cohesive brand identity for Oryn that communicates its core values of sustainability, modernity, and simplicity. The challenge lay in crafting a design language that felt both timeless and contemporary, standing out in the saturated skincare market while maintaining a neutral, calming aesthetic.

The Design Solution
To address the challenge, the following deliverables were developed:

Logo Design: A sleek and minimal logo featuring clean typography with subtle, timeless details to emphasize the brand’s evergreen nature.

Packaging Design: Modern, minimal packaging that highlights Oryn’s commitment to simplicity and sustainability. Neutral tones and elegant layouts were used to create a calming and sophisticated feel.

Thank-You Card Design: A sleek and minimal thank-you card that reflects the brand’s modern and neutral aesthetic while reinforcing its organic and ethical values.

Art Direction: A cohesive visual style that incorporates natural textures, soft lighting, and neutral palettes, reflecting the brand’s organic and ethical roots.
Billboard Design: A clean and impactful billboard showcasing Oryn’s products in a serene, modern setting, designed to capture attention while staying true to the brand’s aesthetic.

Each element was thoughtfully designed to communicate Oryn’s values, creating a unified brand experience that appeals to a discerning, eco-conscious audience.