ORO VERDE

Brand Brief

Oro Verde is an olive oil store located in Puglia, Italy, dedicated to sharing the rich flavors and traditions of its region. The brand embodies warmth, coziness, and authenticity, celebrating the essence of Puglia’s olive groves through its premium products. Oro Verde aims to connect with customers who value tradition, quality, and a sense of heritage in every drop.

The Challenge

The goal was to create a cohesive and inviting brand identity that reflects the authenticity and warmth of Oro Verde. The design needed to highlight the artisanal nature of the products while evoking the beauty of Puglia’s olive trees. The brand also required deliverables that would resonate with customers and establish Oro Verde as a premium olive oil provider.

Design Solution

To meet the challenge, I designed a branding package that emphasizes the essence of Oro Verde:

Logo Design: A bold yet inviting logo inspired by the natural hues of olive trees. The "O"s in the logo are shaped like olives, complete with a leaf detail, adding a playful yet meaningful touch.

Typography: A warm, bold font was selected to convey the brand's welcoming and artisanal personality.

Illustrations: Hand-drawn olive branches and olive oil bottles were incorporated to reinforce the handcrafted and authentic feel.

Color Palette: A natural, earthy palette inspired by olive trees and the Puglian landscape to evoke warmth and heritage.

Deliverables: The branding package includes a logo, bottle label design, thank you card, shopping bag and wrapping tissue mockup, each meticulously crafted to reflect the brand's identity.