ONE ZERO

Brand Brief

Onezero is a sugar-free protein water brand designed for those who seek a refreshing, high-protein drink without compromising on flavor or fun. With a bold personality, vibrant colors, and playful fruit illustrations, Onezero stands out in a market often dominated by clinical and minimalistic designs. The brand’s mission is to make protein water exciting, visually engaging, and an essential part of an active lifestyle.

The Challenge

The goal was to craft a brand identity that disrupts the protein beverage category by moving away from sterile, scientific aesthetics. The challenge was to create a design that embodies energy, playfulness, and approachability while ensuring the product maintains its credibility as a functional drink.

Design Solution
To achieve this, I developed a striking and cohesive branding system that includes:

Logo Design

A bold, manipulated font that exudes confidence and movement, aligning with the brand’s high-energy personality.

Playful distortions to reflect the dynamic nature of hydration and refreshment.

Color Palette & Illustrations

A vibrant and fresh color scheme, incorporating bright hues to reflect the different fruit flavors and create strong shelf appeal.

Cute, lively fruit illustrations that reinforce the brand’s fun and approachable image while making flavor recognition easy and intuitive.

Packaging Design

A visually engaging layout that balances bold typography with dynamic elements, ensuring the product is eye-catching in any setting.

Clear and minimal informational hierarchy to communicate the product’s key benefits (protein content, zero sugar) at a glance.

Fluid design elements that mimic the movement of water, reinforcing hydration and refreshment.

Branded Accessories

Stickers and promotional materials featuring fun, energetic phrases to deepen customer engagement and brand recall.

A custom shopping bag with bright visuals and playful messaging, making every purchase a brand experience.

This design approach ensures Onezero is not just another protein water—it’s an exciting, bold, and refreshingly different take on functional beverages, built to capture attention and fuel an active lifestyle.