NALAN KAYRAK

Brand Brief

Nalan Kayrak, MD, is a dedicated neurologist known for her compassionate, patient-first approach. Her practice balances professionalism and warmth, creating a space where medical expertise meets genuine care.

The Challenge

The goal was to create a visual identity that reflects Dr. Kayrak’s patient-centric philosophy while maintaining a sleek and modern medical aesthetic. The design needed to communicate trust, expertise, and approachability in a clear and professional way.

Design Solution

To capture this vision, I developed:

Logo Design: A refined monogram of Dr. Kayrak’s initials, subtly integrated with an abstract, energetic human figure. This detail symbolizes her focus on patient well-being and the human side of neurology.

Typography: A modern sans-serif pairing of Montserrat and Now, chosen for their clarity and contemporary feel, ensuring readability and a polished look across all brand applications.

Color Palette: A cool, calming color scheme that evokes professionalism and serenity, enhancing the sense of trust and care that defines Dr. Kayrak’s approach.

The result is a cohesive and elegant brand identity that perfectly represents Dr. Kayrak’s balance of medical excellence and compassionate patient care.