METCHA

Brand Brief

Metcha is a vibrant canned matcha brand designed to bring the essence of traditional Japanese tea culture into the modern lifestyle with a focus on personalization. Valuing convenience, bold aesthetics, and a playful personality, Metcha appeals to health-conscious, stylish individuals who love authenticity and innovation. The brand’s mission is to make matcha approachable, fun, and part of everyday life.

The Challenge

The challenge was to create a brand identity that stands out in the competitive beverage market while capturing the unique qualities of matcha. The design needed to convey a balance of tradition and modernity, embodying a friendly and approachable archetype. Additionally, the packaging and branding elements had to reflect the brand’s playful personality and appeal to a younger, trend-focused audience.

Design Solution

To meet this challenge, I developed a cohesive and vibrant branding package that includes:

Logo Design

A bold and playful fat font to align with the brand’s friendly and approachable archetype.
A color palette inspired by matcha’s natural green hues, contrasted with pink to add energy and modernity.

A wave symbol under the word “ME” to symbolize liquidity and flow, reinforcing the idea of a refreshing and dynamic beverage.

Packaging Design

Wavy lines on the cans to create visual interest and echo the flow of matcha.
Three distinct color schemes for three different flavors, making it easy for consumers to identify their favorite variety while maintaining a cohesive brand look.

Branded Accessories

Stickers and coasters featuring the phrase “Nice to Metcha” to enhance the brand’s playful and approachable personality.
A shopping bag with the same saying, designed to leave a lasting impression and reinforce brand recall.

This design solution creates a visually striking and memorable brand identity that captures the essence of Metcha—a fun, modern, and authentic matcha experience.