EVERJAM

Brand Brief

Everjam is a bold and modern low-sugar jam brand that redefines traditional spreads with a fresh, playful approach. Focused on health-conscious consumers who seek great taste without the sugar overload, Everjam delivers a fun and edgy take on jam. With bright colors, dynamic illustrations, and an eye-catching logo, the brand challenges the norm and brings excitement to everyday breakfasts and snacks.

The Challenge

The goal was to create a brand identity that stands out in the competitive jam market, where traditional and rustic aesthetics dominate. Everjam needed to break away from the usual imagery of homemade jams and fruit preserves, instead embodying a fresh, contemporary, and energetic personality. The branding had to communicate the product’s health benefits while maintaining a fun and rebellious edge.

Design SolutionTo bring Everjam’s vision to life, I developed a distinctive and cohesive brand identity with the following elements:

Logo Design

A bold, manipulated typeface that reflects Everjam’s playful and dynamic personality. The custom typography adds a sense of movement and energy, setting it apart from traditional jam brands.

Sharp, edgy linework infused into the letters, reinforcing a modern and rebellious aesthetic.

Color Palette

A vibrant mix of bright, punchy colors that break away from typical jam branding. The palette includes unexpected color combinations that reflect the brand’s innovative approach.

High-contrast tones to enhance visibility and make Everjam pop on the shelves.

Illustrations & Packaging

Edgy, hand-drawn linework illustrations of fruits, creating a bold and artistic visual identity. These drawings add an energetic and contemporary feel to the packaging.

A clean yet playful label layout that ensures clarity while maintaining a dynamic and engaging aesthetic.

Transparent elements on the packaging to showcase the jam’s rich texture and natural ingredients, reinforcing trust and authenticity.

Branded Collateral

Stickers and packaging tape featuring fun taglines and bold fruit illustrations to enhance the unboxing experience.

Playful social media templates with hand-drawn elements to maintain a strong digital presence.

Branded tote bags and jars that reinforce Everjam’s fresh and rebellious identity in a tactile, real-world format.

This design solution positions Everjam as a bold, modern, and exciting alternative in the jam market. By blending a rebellious spirit with a health-conscious message, Everjam redefines how jam can look and feel—bright, fun, and full of life.